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Web Content Writer

University Graduate

37 days ago


Deliver quality writing pieces that appeal to the audiences, attract customers and boost brand awareness.

Typical Responsibilities include:

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote products/services
  • Prepare well-structured drafts 
  • Proofread and edit blog posts before publication
  • Submit work to CEO or Team Lead to assign 
  • Coordinate with marketing and design teams to illustrate articles
  • Promote content on social media
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed
  • Organise writing schedules to complete drafts of content or finished projects within deadlines

Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs



  • Proven record of excellent writing demonstrated in a professional portfolio
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Ability to work on multiple projects with different objectives simultaneously
  • Strict adherence to the style guides of each company and their policies for publication
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Familiarity with each client's requirements and the company's brand image, products, and services


  • Knowing your reader
  • Following the Readability Principles
  • Always being original
  • Summarising Words
  • Sourcing Information and Citations
  • Being Patient with Research Skills
  • Reviewing Your Content as a Reader Would
  • Swapping Writing Styles
  • Writing on Relevant and Vibrant Subjects
  • Knowing About WordPress and Search Engine Optimisation (SEO)
  • Language Skills
  • Generating Ideas and Grabbing Attention

Being Persistent