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Web Content Writer

University Graduate

37 days ago

Overview

Deliver quality writing pieces that appeal to the audiences, attract customers and boost brand awareness.

Typical Responsibilities include:

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote products/services
  • Prepare well-structured drafts 
  • Proofread and edit blog posts before publication
  • Submit work to CEO or Team Lead to assign 
  • Coordinate with marketing and design teams to illustrate articles
  • Promote content on social media
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed
  • Organise writing schedules to complete drafts of content or finished projects within deadlines

Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

Details

Essential:

  • Proven record of excellent writing demonstrated in a professional portfolio
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Ability to work on multiple projects with different objectives simultaneously
  • Strict adherence to the style guides of each company and their policies for publication
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Familiarity with each client's requirements and the company's brand image, products, and services

Desirable

  • Knowing your reader
  • Following the Readability Principles
  • Always being original
  • Summarising Words
  • Sourcing Information and Citations
  • Being Patient with Research Skills
  • Reviewing Your Content as a Reader Would
  • Swapping Writing Styles
  • Writing on Relevant and Vibrant Subjects
  • Knowing About WordPress and Search Engine Optimisation (SEO)
  • Language Skills
  • Generating Ideas and Grabbing Attention

Being Persistent